Mark Wanner’s Visionary Journey: Crafting Dreams with KRÄM Construction & Design

There are stories that stand out as remarkable testaments to the power of perseverance, innovation, and family values in any industry, including the business of construction and design. Mark Wanner’s journey from an Amish upbringing to the visionary founder of KRÄM Construction & Design encapsulates all these elements and more. This is a tale of determination, rebranding, and the creation of a company that strives to redefine the custom home and commercial building industry.

Wanner’s immersion into the world of construction began at an early age. Raised in an Amish family where construction was a way of life, by the age of 13, he found himself in the windows industry with his Father, gaining valuable experience and insights into the world of construction. However, his true passion lay in building custom homes, a desire fueled by extensive research and a personal calling.

The businessman’s journey, though, was far from conventional. Dropping out of school in eighth grade, he embarked on a path less traveled, driven by a vision that far exceeded his formal education. He might not have fully understood general contracting or business intricacies, but he saw himself as a visionary with innovative ideas. It was this unwavering belief that carried him through the years between 2006 and 2012, when he navigated the challenges of transforming his dreams into reality.

Years of dedication and hard work culminated in 2011, when he constructed his very first home. And thus, the foundation for KRÄM Construction & Design was laid. With a focus on steel roofing and a commitment to excellence, Wanner showcased his commitment to quality, setting the stage for the company’s future successes. As the company grew, he recognized the need for a solid financial backbone and in 2017, he brought on a CFO, signaling the intent to expand and evolve.

Under his umbrella, Wanner’s creations have soared to new heights. Northern Castle Homes, now KRÄM Construction & Design, was established in 2006 and set the tone for beautiful custom residences, which sought to give people homes not houses.

A pivotal turning point came in 2020, as his company hired an advisory firm, underscoring the company’s aspiration to become a force to be reckoned with in the industry. Subsequent additions of an architect in 2022 and the development of a commercial building venture further solidified the business’ presence and offerings.

The rebranding of the company to KRÄM Construction & Design in 2022 reflects not only a business decision but also an essence of Wanner’s personal journey. His unique habit of writing his name backward on cards became the inspiration for the new brand. Core values, including humor, friendliness and great client experiences capture the company’s beliefs, fostering a work environment that thrives on unity and collaboration. 

KRÄM Construction & Design’s ultimate goal is a testament to its ambitions. Wanner envisions a self-managing company generating $100 million annually within a decade, marked by beautiful custom homes and unique commercial projects that adorn the landscape within a 100-mile radius of Reed City, Michigan. All while upholding their core clouds and personal touch. 

The company’s edge above the competition stems from its unique D.R.E.A.M. Experience. The in-house team’s fusion of creativity and financial awareness ensures that no two houses are alike, giving clients the luxury of owning a one-of-a-kind masterpiece. KRÄM’s deep-seated dedication to quality and innovation creates a niche where excellence is a standard, not an exception. 

The D.R.E.A.M. Experience, a proprietary product, stands as a testament to the company’s commitment to exceptional service. It encompasses a specific process, from pre-discovery to architectural customization, budget evaluation, and master planning. The transparency and open communication during this journey set KR­ÄM apart as a customer-centric group.

As Wanner’s journey continues to evolve, he invites all those who aspire to build their fully custom, uniquely designed dream homes and commercial projects to join him on this remarkable path. Whether you’re a potential homeowner with a vision or an advocate of quality construction, KRÄM Construction & Design welcomes you. The company’s website serves as a gateway to possibilities, offering a range of options to connect and explore. 

Mark Wanner’s odyssey, from a humble Amish beginning to a visionary builder, is an inspiring narrative of tenacity, innovation, and family values. KRÄM Construction & Design stands tall as a monument to these ideals, promising a future where beautiful custom homes and unparalleled construction experiences are the norm.

To embark on your dream building journey with KRÄM Construction & Design visit its website. Connect with their team of D.R.E.A.M. Developers, and witness your vision come to life.


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